From Online Shopping to Practical Gifts: 2020 Global Holiday Shopping Trends
With Prime Day making a splash this week and a host of competing retailers offering their own slate of deals, holiday shopping is top of mind. We recently[...]
David Baltaxe is Passionate About Harnessing the Power of AI and Group Decision Making
Prodege is looking forward to our upcoming webinar for Quirk’s on Wednesday, October 21 at 11am PST/2pm EST titled: Reset or Return? Charting a Course for the Future[...]
Prime Day 2020: Perfectly Timed for the Season of Gifting?
With many curious as to when Amazon would reschedule Prime Day, it's now a lock for October 13 & 14. With this proximity to the holiday season, we[...]
As Natural Disasters Wreak Havoc, How Prepared are Americans?
The past few months have seen destruction from natural disasters in various parts of the US, including the current wildfires blazing through California wine country. Have these recent[...]
Watch the Bride Walk Down the Aisle or Wait to Celebrate the Big Day?
In addition to majorly switching up everyday routines, COVID-19 has put many special events in flux. Curious to understand how engaged couples and wedding guests are approaching large[...]
Prodege’s Derek DeLorenzo on Upromise’s Rewarding College Savings Opportunities
To mark the start of National College Savings Month, we caught up with Derek DeLorenzo, Prodege’s Senior Director, Upromise 529 Programs to learn more about exciting new initiatives[...]
In a Booth or via Mail? Decided or Undecided? Voters Weigh in On Election Plans
With the Presidential election fast approaching in an unconventional year, we fielded research among 1,207 registered voters on August 7-11 to understand how they plan to cast their[...]
While last holiday season may have seemed like a lifetime ago, this unprecedented year is continuing to march forward. When considering the upcoming holiday season, what differences do[...]
Learning Via Classroom or Zoom? Navigating Through an Atypical Return to School
If there's one phrase to sum up the new school year, it's "what a difference a year makes!" Curious to hear directly from parents about how their back-to-school[...]
On the Road Again: Are Americans Slowly Venturing Back Into Travel?
In addition to recently gauging perceptions on American tourism from those in Canada & the UK, we also surveyed 1,024 Americans aged 18+ July 28-29 to see how[...]
Does a Pandemic Belong in TV Plotlines?
With COVID-19 causing production and filming delays, fall TV will likely look dramatically different than years past (at least there’s sports?). Will the shows currently in production provide[...]
In the News
Two in Three Black Americans Don’t Feel Properly Represented in Media
September 17, 2020
Reach an entirely new audience
Create fully integrated promotional campaigns
Get powerful results while maintaining your budget
