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A Real Game Changer: With Pro Sports Returning, Were They Even Missed Much?

Several weeks back, we shared some preliminary insights from sports fans on how they feel about professional sports getting delayed or the possibility of some sports having a[...]

How to Entice Holiday Shoppers in an Atypical Year

With 2020 shaping up to be dramatically different than it began, COVID-19 has impacted both retailers and shoppers significantly. Knowing that holiday shopping season is on the horizon,[...]

Are We in the Midst of a New Era of Online Activism?

In recent months, has social media become less of a “highlight reel” and more of a forum to express opinions and take action on current events & hot[...]

Lisa Miller on Embracing the Art of Storytelling in Research to Help Businesses Understand “What’s Next?”

We’re excited to be a platinum sponsor at the Quirk’s Virtual Event on July 14-16. We’ll also be presenting a session at 11:30 am PST (2:30 pm EST)[...]

Which New Habits Adopted During COVID-19 are Likely to Continue?

It’s likely you know someone in your network who has posted a picture of their freshly baked sourdough or a screenshot from a video chat throughout the past[...]

Have Parents Approached Cooking Differently During a Pandemic?

In the early weeks of Stay-at-Home orders, we surveyed parents to gauge how they were acclimating to balancing work, household responsibilities, and monitoring their children’s schooling. As the[...]

Spotlighting Recent Shifts in Purchases for Our Furry Friends

How did COVID-19 impact the pet supply industry by retailer type and shopping channel? We surveyed our pet-owning consumers to get a better understanding of COVID-19’s influence on[...]

Understanding the QSR Consumer: Will They Be Returning as Often?

With stay-at-home restrictions starting to lift around the country, consumers will get the opportunity to visit restaurants & businesses in-person again. We recently surveyed 1,043 Americans aged 18+[...]

Will COVID-19 Cause Those of All Income Brackets to Take a Closer Look at Their Finances?

COVID-19 has led to financial uncertainty for many around the globe, but how are those in a higher income bracket faring? We recently surveyed 1,002 Americans aged 25 to[...]