Rajdeep Chana on Being Inspired by Women in Market Research[...]

In honor of Women’s History Month, we saw it appropriate to acknowledge one of the noteworthy women of Prodege: Rajdeep Chana, Director, New Sales, based in the UK. The Best Decision Although[...]

Using Consumer Sentiment Research to Spread Joy During a Time[...]

During the COVID-19 pandemic, many found it difficult to stay optimistic. Our client, Lisa W. Miller, however made instilling joy her mission during these unprecedented times. On Pivoting[...]

Using Advertising Research to Understand Your Reach & Influence

Advertising Research as an Important First Step Creating an ad campaign takes a great deal of time, resources, and effort. Additionally, with so many existing options for placing your ads,[...]

Edward Staples on Prodege’s Innovative Insights Tools & Tips for[...]

Insights industry veteran and Senior Director, Sales at Prodege, Edward Staples says that he enjoys working in an industry where curiosity is rewarded, as he believes this is key to career growth[...]

Why an Online Insights Study Results in Wins

With plentiful research solutions available,– it can be overwhelming to figure out the right methodology to get the answers you seek. In addition to figuring out the “how”, there are any “whys”[...]

How Video Research & Open-Ended Questions Can Enhance Your Research[...]

Authoring a research survey can be daunting at times, especially knowing there are big decisions on the line. We’ve compiled a few easy tips to help you effectively craft your survey and select[...]

Joining Forces in Mobile Consumer Insights With BitBurst

Last summer, Prodege took the exciting step of acquiringBitBurst, a technology-based market research company that connects millions of targeted respondents with surveys every year. Both Prodege[...]

DIY Survey Platform or Full-Service Research? Picking the Right Approach[...]

Ever find yourself wondering whether your research will be a solid fit for a DIY survey or if it would be a wiser decision to delegate all or some of the steps & services to a team of experts?[...]