From Home Renovations to Homemade Sourdough: Celebrating the Small Wins During a Tough Year
Our definition today of “normal everyday life” is much different than it was a mere year ago. Despite all of the struggles and uncertainties of a “pandemic year”,[...]
Binge-Worthy or Not? Exploring Standout Streaming Content From Recent Months
While streaming services are being heavily relied upon during a pandemic, that doesn’t mean all content is equally engaging. We recently fielded research that dives into the shows[...]
Streaming and Sweating: Exploring Recent Exercise Trends
As we come up on a year of many adjustments to our daily routines, how have fitness routines changed during these unpredictable months? We recently surveyed 1,043 Americans[...]
Prodege Represented on Four Insights Association Chapter Boards
We are pleased to announce that four members of our team at Prodege have been selected as 2021 Board Officers for their respective Insights Association (IA) chapters. In[...]
What New Trends Are Emerging Along the Path to Purchase?
With many alternatives available to doing your shopping in a store, has a pandemic caused shoppers to rethink how they make purchases and return items?
Check out our infographic[...]
Prodege Begins 2021 With Corporate Accolades and Company Growth
Prodege began 2021 with two exciting accolades: we were named by Built in LA as one of the best Midsize companies to work for (the third time we[...]
The Food Abides: What Does Mealtime Look Like These Days?
While it may not be surprising that in-person dining has taken a backseat in recent months, how dramatic is this decline? Check out our infographic below for detailed[...]
Madam Vice President: From Fictional Character to Newly Elected
Now that we have an understanding of how the election was followed and why each candidate was preferred, we obtained additional insights from this group of respondents.
Check[...]
Quick Check on Customer Pulse at Popular QSRs in 2020
"Ba da da da da they’re lovin’ it!"
The Prodege team surveyed 1,500 verified purchasers from our shopper panel (250 purchasers per restaurant) and found that regardless of their[...]
As Natural Disasters Wreak Havoc, How Prepared are Americans?
The past few months have seen destruction from natural disasters in various parts of the US, including the current wildfires blazing through California wine country. Have these recent[...]
Watch the Bride Walk Down the Aisle or Wait to Celebrate the Big Day?
In addition to majorly switching up everyday routines, COVID-19 has put many special events in flux. Curious to understand how engaged couples and wedding guests are approaching large[...]
Promote Your Brand to an Audience of Active Shoppers
Prodege’s online consumer platforms are just one way to reach our active global audience. As an omni-channel solution for marketing teams, we’re constantly connecting with our members where[...]
On the Road Again: Are Americans Slowly Venturing Back Into Travel?
In addition to recently gauging perceptions on American tourism from those in Canada & the UK, we also surveyed 1,024 Americans aged 18+ July 28-29 to see how[...]
Does a Pandemic Belong in TV Plotlines?
With COVID-19 causing production and filming delays, fall TV will likely look dramatically different than years past (at least there’s sports?). Will the shows currently in production provide[...]
In the News
How a data scientist beat the polls by nailing the Georgia senate race
January 9, 2021
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