Background:
A toothbrush manufacturer wanted to understand in-store shopper behavior and decision-making at key retailers.
Approach
Leveraging Prodege’s behavioral data, shoppers who were known to previously have shopped at select retailers were invited to participate in a survey while in-store. Within the survey, they were asked to:
- Take & Share Photos of the toothbrush aisle and the toothbrush they would buy
- Record & Share a Video to explain their choices
Results/Applications
- Spot competitive innovation early
- Improve shelf presence
- Learn about long-held brand perceptions
- Understand how shelving & assortment influence brand choice
- Identify opportunities to increase facings
- Monitor discounts and displays by store
Recent Case Studies
Driving Automotive Brand Intelligence Across Mexico, Latin America, and the USOver a nine-year partnership, Prodege has supported Bra [...]
Understanding How and Where to Win with a SegmentationA beverage company wanted to set a foundational knowled [...]
McDougall & Prodege Partnership in Vision Correction and Contact Lens ResearchThis collaboration includes ongoing projects with the C [...]