Are Gift Cards Still Impersonal? Negative Stigma Fades

Are Gift Cards Still Impersonal? Negative Stigma Fades

Gift cards used to be seen as cold and impersonal gifts reserved only for that coworker you knew nothing about.
However, consumers, especially younger ones, are increasingly happy to give and receive gift cards for everywhere from Amazon.com (AMZN) to Starbucks (SBUX).

According to a recent Swagbucks member survey provided exclusively to FOX Business, 76% of gift card recipients don’t believe they are impersonal. Swagbucks, a Los Angeles-based online rewards program, surveyed about 12,000 of its members earlier this month.

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