How Ad Effectiveness Can Determine if Your Ad Resonates

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Leverage Prodege’s Proprietary Tag and Actively Engaged Audience

Are you looking to obtain a clear glimpse into whether your ad’s messaging is sparking your desired call to action among your core audience? If so, you can gauge your digital ad effectiveness with Prodege’s first-party ad tag technology which is pre-approved for use across a variety of leading publishers. To ensure you’re reaching your intended market, we make it easy to target a range of consumers based on thousands of attributes, including demographics, DMAs, psychographics, and media usage. 

Measure Campaign Impression Volumes in Real Time

With Prodege’s tag in place, we can deliver live reads on campaign performance, enabling mid-stream media planning optimization efforts. You can even take your results to the next level by analyzing and visualizing your data with Prodege’s cloud-based platform to ensure your insights can be easily understood when shared widely.

A Recent Ad Effectiveness Success Story!

A leading national Cannabis brand was eager to make their mark on residents of a state where the category was newly legalized. Through geo-targeted podcast ad placements, they were able to gauge top-of-funnel activity among those living in this state. Encouragingly, the ads raised favorability 77% and purchase intent grew by 67%. 

Want to learn more about how to leverage our Ad Effectiveness Solution to stay ahead of the curve in the ever-changing media landscape?