The holidays are a busy time for shoppers while brands and retailers are looking to capture their attention. Brands are leveraging advertisements to target their audience, drive share of mind, and generate business.

Implementing advertising effectiveness testing for seasonal advertising will measure the impact of ads to understand their influence on target audiences and ensure they are powerful enough to move products off of the shelf.

Is Your Ad Catching the Attention of Shoppers?

This holiday season, test and measure your ad at every stage with the consumers you are trying to reach.

From making sure your ad is impacting the right audience, to A/B testing creative, and geotargeted placements, advertising effectiveness testing assists in understanding the strengths and weaknesses of a campaign. Once marketers understand how well their ad works, they can confidently make changes or immediately launch their campaign. 

Advertising effectiveness testing helps brands reach their audience for holidays.

By leveraging our first-party tag and our highly engaged audience, brands can track impression volumes in real-time. Our consumers are profiled on thousands of attributes, making targeting easy, with fast turnaround times. 

Advertising Effectiveness for Holidays

Make sure your ads are effective this year as shoppers begin to search for their perfect holiday gifts.  

Our solutions offer peace of mind for marketers by ensuring their ads will work on their target audience and meet end-of-year KPIs. If you are ready to test your ad this season, or any time of year, contact us today!

Blog Author

Katie Crockford

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