With Black History Month (BHM) just wrapping up in the US, we surveyed 1,673 Americans aged 18+ from March 1-2 to understand how this month honoring significant achievements was observed. The slight majority (53%) indicate they observed BHM at least as much as in previous years, with another 7% having observed BHM this year, but to a lesser extent than previous years. By generation, Boomers are most likely to have never observed BHM.
Among those who observed BHM this year, the most common actions taken revolved around consuming relevant content, specifically, watching a documentary about racial injustice, content curated for BHM on streaming platforms, a documentary about notable moments in black history, and/or social media content (25-31%). At lower levels, our respondents listened to a podcast relevant to BHM, taught a child about the significance of BHM, posted about BHM on social media and/or read a book by a black author (12-13%).
When asked to volunteer which specific content they watched, Judas and the Black Messiah, One Night in Miami, The Black Church, Ma Rainey’s Black Bottom, 13th, and Martin Luther King Jr. footage were among the most popular. Top self-identified channels & platforms for watching BHM content included PBS, Netflix, YouTube, Prime Video, Hulu, ESPN, BET, CNN, and MSNBC.
Once you have your research results in hand, do you struggle with finding a way to ensure your data will be easily interpreted when shared widely? We’ve got an inventive and customizable Data Visualization solution to save you time and effort!
Share This Article
Recent Press ReleasesFor College Savings Month, Upromise Shares 10 Things Parents Should Know About College Savings
EL SEGUNDO, Calif., Sept. 23, 2021 (GLOBE NEWSWIRE) -- In recognition of September as College Savin [...]Barclays and Upromise Accelerate Cash Back Rewards into College Savings with Enhanced Upromise® Mastercard® Program
WILMINGTON, Del., March 31, 2021 /PRNewswire/ -- Barclays and Upromise today announced an enhanc [...]Upromise $529 Scholarship Program launches just in time for Back-to-School
Prodege, LLC, a leading online consumer-rewards platform, announced today that Upromise, its recentl [...]