Survey Finds Moms Already Know What Dads Want This Father’s Day  
Swagbucks, the web’s leading rewards program that’s already given more than $130 million in gift card rewards to its members, today announced the results of its 2016 Father’s Day Survey. The survey sought to identify trends in shopping behaviors and attitudes surrounding Father’s Day. Swagbucks found that 29% of dads want to receive a gift card this year, making gift cards the most desired gift among dads. Luckily, 22% of moms said they intend to purchase a gift card for their husbands or partners. After gift cards, dads are hoping for other popular gifts like tech gadgets (24%), sporting goods (9%) and clothing (9%).
“The dads we surveyed are looking forward to a gift for Father’s Day this year. So it’s great to see that their wives and partners are in tune with what they really want. That isn’t always the case!” said Sarah Aibel, VP of Marketing at Swagbucks. “Buying gifts, no matter the occasion, can be stressful. You want to show that you really know the person and convey how you feel about them, while ensuring you give something they’ll actually use. A gift card for Dad’s favorite store or restaurant tucked into a Father’s Day card is a great way to show you care, and something you know he’ll truly enjoy.”
Additional key findings include:

  • Dads Are Excited
      • 81% of dads are looking forward to celebrating Father’s Day this year, as are 91% of moms
      • 77% of dads are expecting a gift this Father’s Day
      • When asked how much they expect their partner/children to spend on a gift, 51% said less than $50
  • How Dads See Themselves
      • 84% of dads consider themselves “cool dads”
      • When asked who the best fictional dad character is, dads said:
        • Tim “The Tool Man” Taylor (Home Improvement), 32%
        • Andy Taylor (The Andy Griffith Show), 11%
        • Darth Vader (Star Wars), 10%
      • How does those responses compare to what moms said?
        • Tim “The Tool Man” Taylor (Home Improvement), 40%
        • Andy Taylor (The Andy Griffith Show), 11%
        • Darth Vader (Star Wars), 0%
  • The Best Gift Ever
      • When asked the best gift they’ve ever received for Father’s Day, the most common responses were tickets and the gift of being a father
      • 19% of moms/kids have given a Father’s Day card on behalf of a family pet
  • Dads Can Be Forgetful
    • 91% of moms remember Father’s Day every year
    • Meanwhile, only 53% of dads remember Mother’s Day

The 2016 Father’s Day Survey was conducted in April 2016 among Swagbucks members using an email invitation and online survey. The survey had a total of 6,360 responses from across the United States.
The full survey can be found at
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Swagbucks is the web’s leading rewards program that gives users free gift cards for their everyday activities and purchases online. With more than 19 million members, users simply use to search, shop, watch videos, take surveys and more, earning points that are redeemable for gift cards to major retailers including Amazon and Walmart. To date, Swagbucks has paid out more than $130 million in gift cards to its users and counting. Swagbucks also empowers hundreds of retail partners like Amazon, Walmart, Target  and many more as well as premium content providers like AOL, and Hulu to reach their active userbase. Headquartered in El Segundo, CA, Swagbucks is a subsidiary of Prodege, LLC. and partner site to MyGiftCardsPlus. For more information, please visit
Jade Mangahis


Daniel Ross

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