As the usage and ownership of mobile phones inevitably continues to rise, so does the reality of using mobile for market research purposes. Mobile devices have made it exceptionally easier for researchers to connect with their target audience “in-the-moment”, and easily engage with them for a deeper understanding of behavioral insights and opinions.

Next week at IIeX, ProdegeMR’s Adam Portner and MDI-Global’s Ron Gailey will be doing a deep dive into real-time mobile insights and concept testing, sharing a closer look into how mobile research can be a powerful way to gather effective insights.

Through Location-Based Technologies (Geofencing), Mobile Missions, and Mobile In-Depth interviews, ProdegeMR and MDI-Global were able to discover groundbreaking information regarding a concept testing project for a major cellular company.

Join the conversation on Monday, June 11th at 12pm, Track 2, to hear a case study on real-time mobile insights, and learn additional ways to gain a deeper understanding using holistic research methods that can be more cost effective than traditional methods. To learn more about our full suite of offerings stop by our table located at Table 25  

If you’re not going to make it to IIeX and your team is looking for “in-the-moment” insights, be sure to contact us for more information on how we can help you reach millions of qualified and engaged respondents.

Blog Author

Katie Crockford

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