Part two of our meal kit research explores whether there’s an “appetite” to purchase meal kits from grocery stores. This provides a cooking opportunity that doesn’t require the lead time or regular delivery commitment that tends to be associated with meal kit subscription boxes.
Our findings reveal some interest in purchasing meal kits at a grocery store, provided the meal kits are reasonably priced (the majority of those interested would pay less than $20 for a meal kit that serves four).
The type of meal would also play a role in purchase likelihood, with stir fry and pasta & lasagna kits most desirable to these consumers.
What type of meal would you be interested in buying a kit for?
Bess Devenow
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