Part two of our meal kit research explores whether there’s an “appetite” to purchase meal kits from grocery stores. This provides a cooking opportunity that doesn’t require the lead time or regular delivery commitment that tends to be associated with meal kit subscription boxes.
Our findings reveal some interest in purchasing meal kits at a grocery store, provided the meal kits are reasonably priced (the majority of those interested would pay less than $20 for a meal kit that serves four).
The type of meal would also play a role in purchase likelihood, with stir fry and pasta & lasagna kits most desirable to these consumers.
What type of meal would you be interested in buying a kit for?
Bess Devenow
Share This Article
Recent Press Releases
Upromise Extends a Helping Hand to Student Loan BorrowersWith 68% of borrowers making financial sacrifices to repay their student loans, Upromise now offers [...]
71% of Self-identified Snorers Have Never Consulted a Healthcare ProfessionalNational survey identifies major obstacles to treating snoring and sleep issues June 28, 2023 08 [...]
Prodege’s 2023 Summer Survey: 55% of Americans Plan to Travel This Summer45% will travel more than last summer. 73% plan to drive with 36% planning to fly to their summ [...]
