If there’s one phrase to sum up the new school year, it’s “what a difference a year makes!” Curious to hear directly from parents about how their back-to-school spending has shifted and what learning curves they are still mastering, we surveyed 1,055 parents of school aged children August 4-10.

When it come to spending differences this year, with over three-quarters of these parents indicating their child will be kicking off the school year with a virtual component, perhaps not surprisingly, clothing is the category parents are more apt to spend “less” money on than last year (45%). As for categories that may experience a lift this BTS season, at least one-in-four anticipate a bigger spend on educational/remote learning supplies and/or electronics this year.

However, despite all of the change and uncertainty, there’s one tradition the majority of parents plan to continue in order to provide them with a key memento during a tumultuous year. More specifically, nearly six-in-ten parents will be taking a back-to-school picture at their homes (57%).

Check out the infographic below for further insights from parents on the new school year!

Blog Author
Author

Bess Devenow

See more from the author

Recent Press Releases

Prodege’s Record Year Showcases Innovation in Evolving Tech Landscape and Charts a Strong Course for 2022

With 6,500 clients and 115%+ net revenue retention in 2021, Prodege is helping drive the data & [...]

Prodege Accelerates Innovation & Growth Plan With Acquisition of Pollfish

EL SEGUNDO, Calif., Feb. 01, 2022 (GLOBE NEWSWIRE) -- Prodege, a cutting-edge marketing and consume [...]

Prodege Announces Major Investment from Great Hill Partners

Business Wire 15 November 2021 Investment to Support Continued Execution of Prodege’s Growt [...]