Leading outdoor and hike brand shares the simple power of being outside with month-long campaign aimed to encourage consumers to go outside and enjoy the benefits of the outdoors
ROCKFORD, Mich., June 1, 2022 /PRNewswire/ — Merrell®, the leading hike and lifestyle brand, today launched a “Walk & Talk” hotline, where consumers can dial a toll-free number* to speak with a live outdoor representative that will accompany them for a walk. Throughout Great Outdoors Month (June), consumers can dial (844) WALKTLK or (844) 925-5855 to get connected to one of Merrell’s outdoor reps from Monday through Friday, 11:00 a.m. to 7:00 p.m. Eastern Daylight Time, EDT.
“Research shows that a short 15-minute walk outside can significantly increase your health and overall wellbeing, but we also know some barriers come in the way of stepping outside including lack of companionship, lack of time or lack of energy,” said Jenny Bernsteen, brand equity marketing manager at Merrell. “As a brand, we’re committed to making the outdoors welcoming, approachable, and inclusive to all – from the extreme outdoor enthusiast to the suburbanite. Our goal with the Walk & Talk hotline is to provide a way that makes spending more time outdoors easier so more can see how the outdoors makes them happier, healthier, and more fulfilled.”
Based on a recent independent consumer survey conducted by Merrell, 62% of survey respondents stated that walking is their most favorite activity to do outdoors. However, one in ten are not aware of the many mental and physical benefits of the outdoors. Physical activity such as walking boosts brain function, and there has been accumulating evidence showing that socializing is good for brain health. The combination – going on a walk while talking to someone – is a great way to keep your brain healthy in the short and long term.
**The online survey of 1,000 nationally representative Americans was conducted in May 2022 via Pollfish on behalf of Merrell.
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