BOSTON (PRWEB) July 28, 2021

Flavor, familiarity, and health are the top influencers on food purchasing decisions according to the new 2021 Whole Grains Consumer Insights Survey by the Oldways Whole Grains Council. Given that whole grain products check all those boxes, it’s no surprise that people are gravitating more and more toward whole grain options.

The Oldways Whole Grains Council’s survey asked 1,505 American adults why and how often they choose whole grains, which grains they are familiar with, and when and where they are most likely to consume whole grains. It asked how the pandemic has impacted food habits, how considerations about the environment are influencing the way people approach food, and how whole grain labeling aids consumer confidence in the products they are buying.

According to new survey data, 59% of American say they are meeting this goal, with 26% of consumers reporting that they nearly always choose whole grains whenever they are available. Additionally, more than half of consumers tell us they have increased their whole grain consumption in the past five years.

Results were derived from online surveys of 1,505 Americans, ages 18 to 88, commissioned by the Oldways Whole Grains Council and conducted by Prodege, LLC. The population surveyed was nationally census-representative for age, gender, race/ethnicity, region, and income. Of all respondents, 75% reported that they are the primary food purchaser for their household and 25% make about half the food purchasing decisions for their household. The survey was conducted from May 10-12, 2021.

Read on for additional findings!

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