Snacks With a Side of Football

Take advantage of Prodege’s omni-channel marketing solutions to promote your deals!

It’s no secret COVID has been ramping up the past few weeks and shelves have been lower than usual, but that isn’t stopping 65% of consumers who plan to watch the Super Bowl! Whether tuning in from the comfort of their home or with friends at a Super Bowl party, our consumers plan to purchase snacks and beverages in order to enjoy the game. 

Just under half (49%) of those who will be celebrating the Super Bowl plan to spend at least $40 on food and beverage, with chips, dips, alcoholic beverages, and pizza being cited as the most commonly purchased items this year. Doritos top the charts as the most popular chip brand, followed by Lay’s, Tostitos, and Cheetos.

Omni channel marketing solutions through Prodege can get your brand noticed by shoppers, including top chip brands!

Another One Bites the Crust

When it comes to pizza, our consumers have a purchase plan!

For those who plan to buy pizza, over half will order from a pizza chain, and 35% plan to buy from the local grocery store. The brands shoppers will be scouting in the freezer aisle include DiGiorno (54%), California Pizza Kitchen (24%), TombStone (23%), and/or Red Baron (22%). 

You can’t have pizza without a cold beverage to wash it down. Beer is the top alcoholic beverage that will be purchased (86%) with hard seltzers (44%), hard liquor (42%), and/or wine (39%) close behind. For those who plan to purchase beer, Craft beer is the top choice for 37% of shoppers, followed by big brands like Bud Light (35%), Corona (30%), Heineken (28%), Budweiser (26%,) and Coors Light (24%).

Not all consumers will go for alcoholic beverages; four-in-ten also plan to purchase non-alcoholic beverages such as soda. 

Super Bowl Deals and Valentine’s Day Meals

Valentine’s Day will not be forgotten this year, despite it sharing a weekend with Super Bowl! 

While 38% admitted Super Bowl is their priority that weekend, 32% plan to celebrate both holidays, while 30% will give top billing to Valentine’s Day. In keeping with the adage that men are from Mars and women are from Venus, males are notably more apt to view the Super Bowl as their priority, while females will be more focused on the candy, flowers, and heart-filled holiday. 

Could males be channeling their guilt about putting the Super Bowl front and center into extra special Valentine’s Day gifts? Over four-in-ten males plan to spend at least $60+ on Cupid’s big day!

Don’t miss your chance to promote your Super Bowl deals and Valentine’s Day offers to our consumers this year! Ensure your products are being “added to cart” by leveraging our innovative suite of omni-channel marketing solutions.

Blog Author

Katie Crockford

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