After highlighting what chiefly contributes to the decision to purchase nutrient-filled foods and supplements, we were curious to understand the mindset behind purchases of another healthy product category, meatless products. To obtain these insights, we recently surveyed 622 verified purchasers of plant-based meat substitutes, dairy free cheeses, and/or meatless frozen meals.

The purchasers we surveyed were chiefly swayed to buy these products due to having at least one person in their household eating less meat for health/medical reasons and/or wanting to try a “new-to-me product or brand” (28-29%).

Of slightly lesser influence is the product being on sale, to reduce environmental impact, “it’s lower in cholesterol than meat”, and/or someone in their household trying to eat less meat for weight loss reasons.

Despite favorable perception of brands in the space including Beyond Meat, Morningstar, Impossible Foods, and Amy’s Kitchen, nearly eight-in-ten are open to trying new brands.

Curious to understand if shoppers are currently reverting back to early-pandemic strategies when filling up their grocery carts? Read on to learn more!


Bess Devenow

Recent Press Releases

For College Savings Month, Upromise Shares 10 Things Parents Should Know About College Savings

EL SEGUNDO, Calif., Sept. 23, 2021 (GLOBE NEWSWIRE) -- In recognition of September as College Savin [...]

Barclays and Upromise Accelerate Cash Back Rewards into College Savings with Enhanced Upromise® Mastercard® Program

WILMINGTON, Del., March 31, 2021 /PRNewswire/ -- Barclays and Upromise today announced an enhanc [...]

Upromise $529 Scholarship Program launches just in time for Back-to-School

Prodege, LLC, a leading online consumer-rewards platform, announced today that Upromise, its recentl [...]