If retailers are especially good this year, they might be rewarded with more shoppers in 2019. Many, it appears, have decided the best way to collect is by offering extra-nice reward program options.
The hitch will be keeping those new members engaged after the tinsel is down. A number of retailers, from Sally Beauty to Starbucks, have relaunched or dressed up their loyalty initiatives in advance of the holidays, when more people are out shopping and therefore more receptive to enrolling in and using loyalty programs.
Here’s what a few merchants are doing:
Swagbucks, the digital loyalty program that rewards members for online purchases across brands, is giving extra cash back to those who shop more than 200 retailers during designated periods throughout the holiday season. Participating merchants include Macy’s, J.C. Penney, Old Navy and Best Buy.
Some merchants are using the rewards to encourage members to help others. The Texas restaurant chain JumBurrito, for example, is fighting hunger through its JumBurrito Revolutionary Rewards Card. During the “No Hunger for the Holidays” fundraiser, JumBurrito is donating 50 cents for each rewards program visit to the West Texas Food Bank. In 2017, the effort raised $11,563, enough for 46,252 meals.
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