Prodege’s Expanding Internationally!

To quote Andre Leb, Prodege’s SVP of Global Markets “Our strong client growth and increasing revenues are the best proof that our agile solutions and white-glove service for which we are so well known for in North America are also in high demand with consumer insights professionals across Europe.” Heeding the call, Prodege has expanded its reach in Europe — since 2021, the UK team has doubled in size and recently moved into an impressive new office. 

Daniel Singham is the latest in a string of hires at Prodege UK to join the growing London office. A sales professional with strong experience in operations across Asia-Pacific and Europe with companies like PureProfile, Toluna and Dynata, Daniel was most recently Business Development Director at Yonder Data Solutions.

Wanting to know more about Daniel and his journey to Prodege UK, we connected with him to explore these topics and more.

A Happy Accident

While Daniel’s entrance into the market research industry was accidental, he says that he likes that “it is probably one of the most important industries and aspects to the success for any given product or service.” Daniel, a strong believer in following one’s passion, has found his calling in the Market Research space and is not looking back. He also likes that his career choice allows him to continue his quest for personal development and continuous learning.

You Never Know Where a Conversation May Lead

After being introduced to Prodege via an ex-colleague who now works at Prodege, Daniel admits that he agreed to an initial conversation with the company as a “courtesy.” Never knowing where life may take you, however, Daniel recounts that “After that initial conversation, things took a big turn as I genuinely could see the vision, goals and ambitions of the company and very much wanted to be a part of that success. I knew as an individual, I could definitely contribute, add value, make a difference and continue to learn, develop and challenge myself.”

Prodege continues its international expansion with strategic hires, Daniel Singham being one of them.

Even within his first few days and weeks, Daniel says “I was able to pick up on the company culture and team spirit where, to an extent, it felt like a close knit family, which is amazing.” 

Now several months in, Daniel says he has been continuously impressed by “the numerous research solutions that Prodege has to offer its clients based on their research requirements and needs.” And while Daniel has worked for other companies with global proprietary panels previously, he says that he has never worked for a company with such an array of flexible products and services, noting that “No matter what the research needs might be, I am pretty certain we will have a solution for it.”

From London Fog to Cali Palms

Following Daniel’s recent visit to Prodege’s El Segundo headquarters, he had rave reviews: “The Prodege office-like wow! Absolutely loved it, the perks, the building itself, the way the office is set up and so on. I think it is amazing.”

Prodege continues its international expansion with strategic hires. Learn about Daniel Singham's experience at the Prodege Los Angeles office.

Beyond Prodege

Market Research is not Daniel’s only passion; he’s also an avid football fan (i.e., American soccer). Specifically, Daniel is a “massive” Aston Villa fan, saying “Those who know football will know who Aston Villa are and those who don’t, well, just think, greatest team ever.”

Already missing that California sunshine, Daniel says that he’s planning a summer holiday. On the table are Greece, Portugal, and Southern Italy. But, wherever Daniel decides to go, one thing is for sure – Daniel insists, “It is definitely going to happen.”

As Daniel mentioned earlier in his interview, Prodege’s impressive array of products and services makes it easy to come up with the right solution for our partners. We’ve refreshed our website to include several new and detailed product pages that will help you better understand our range of flexible offerings and how partnering with Prodege can help you quickly get answers to your business questions and hit your KPIs. Learn more here.

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Rachel Kaye

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