In states where gambling on sports is already legal, active gamblers report watching more live events
With sports dominating the most-watched telecasts on broadcast TV in 2018, its value to TV networks in guaranteeing a live audience is unparalleled. People are still watching sports despite the decline in overall live viewing.
But an exclusive study conducted for Variety by Prodege, a leading market research panel, found that being able to gamble on sports drives interest in watching more sport events in place of other types of TV content. This holds true for both those living in U.S. states where sports gambling is legal, and for those interested in gambling living in non-legal states.
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