The Anatomy of a Home and Garden Shopper

With over 50 million registered members on our owned and operated consumer platforms, we are able to accurately pinpoint shopping profiles and understand consumer behavior, as well as accurately target specific demographics.

Recently, we looked at our shoppers who are have purchased a product for the home to get a better understanding of the breakdown. We found the majority of shoppers are married with children and have an average Household Income (HHI) of $100,000 or more.

Full Member Breakdown:

Some of our top clients that have experienced success include The Home Depot, QVC, and HSN.

As an example of success, QVC saw their numbers increase drastically for one of their products after using our consumer engagement sites. With 46% of their orders including the promoted item, and over 250k unique visits to their site coming from our customized email campaigns, their expectations were not only met, but exceeded.

Additional target demographic information that can be found on our owner and operated platforms are included below. Our diverse member base makes it easy for brands to understand who their shoppers are, and the best way to target them.

Available Demographic Information:

• Age
• Marital Status
• Children in Household
• Geographic Location
• Education Status
• Ethnicity
• Mobile App Users
• Merchant Converters

If you’re looking to target a specific demographic of shoppers for your next project, we can help! Email b2bmarketing@prodege.com and we will be in touch soon.