The Power of Data to Tell Stories and Guide PR Strategy

This post comes from our partners at Junipr, who used Prodege-powered research to fuel a standout PR campaign for a leading beef brand—earning top-tier media coverage and lasting brand impact.

In today’s fragmented, fast-moving and fiercely competitive media landscape — great stories need more than creativity to break through. They need credibility. And nothing builds that like proprietary, research-backed insights.

At Junipr Public Relations, we believe there’s a science behind effective PR—literally. Our foundation in quantitative research, survey design, and focus group methodology enables us to go beyond assumptions and build strategies that resonate with both the media and your audience. It’s not just about headlines—it’s about storytelling that stands up to scrutiny, stands out in a crowded field, and supports long-term brand goals.

A recent media win for our client, a leading beef brand, is proof of that approach in action. To position their portfolio of grass-fed, grass-finished red meat at the top of consumers’ consideration set, we partnered with research firm Prodege to build a custom survey rooted in journalistic value and brand strategy.

This wasn’t a quick, off-the-shelf questionnaire. It was a tightly constructed research initiative, three months in the making, designed to:

🔹 Power multiple timely and evergreen story angles
🔹 Offer flexibility for targeted data pulls to serve both broad niche audiences
🔹 Withstand input and review from all stakeholders—without compromising survey integrity

The result? Compelling insights that aligned seamlessly with the summer grilling season. With data in hand, we pitched a fresh, timely angle that stood out in a cluttered media environment—earning placements in CNBC, Yahoo!, USA Today Network, and more.

And this wasn’t a one-and-done win. This research is now the backbone of an entire season of storytelling. Because the data is client-owned and evergreen, it gives us the ability to keep them in grilling conversations all summer long.

What made this success possible was the team’s commitment to doing it right. Commissioned research takes real investment—of time, budget, and brainpower. It demands rigor, cross-functional collaboration, and patience. We’re grateful to our client team for that investment, and to our partners at Prodege for executing the vision with insight, clarity, and speed.

This campaign proves what we know to be true: when research leads, results follow. Data brings direction, depth, and durability to your PR. It helps you meet media where they are—hungry for credible, fresh, and timely stories. And for brands, it creates something powerful: proprietary insight that no competitor can replicate.

In a media world moving faster than ever, strategic research isn’t just helpful—it’s essential.

Ready to turn your data into headlines?
Let’s build your next big story—together. Whether starting from scratch or amplifying what you already have, we’ll design a smart research-led strategy that moves the needle.

📩 Email Samantha Flynn at samantha@JuniprCommunications.com to start your data-driven PR journey.