While streaming services are being heavily relied upon during a pandemic, that doesn’t mean all content is equally engaging. We recently fielded research that dives into the shows and platforms that are a cut above the rest.

As we learned when conducting research for our webinar last fall on the near future of entertainment, new & original content is the most attractive feature in a streaming service. In this vein, it shouldn’t be surprising that Netflix is by far the “favorite” streaming service (46%), with Cobra Kai, The Crown, Schitt’s Creek, Bridgerton, and Tiger King identified as standout shows. But the race to be “second-best” is where things get interesting. Three platforms also boasting their share of original content closely vie for the silver medal slot (11-12%). Those three services are Disney+ (those we surveyed particularly enjoy The Mandalorian and WandaVision), Hulu (home of the new Britney Spears documentary) and Prime Video (our members stream the hours away with The Boys). At lower levels, newcomer HBO Max is the favorite streaming service for 5%.

With the one year mark of COVID-19 fast approaching, we also wanted to revisit whether viewers feel the pandemic should be woven into TV scripts. These days, half feel COVID-19 should be incorporated only if it directly relates to the storyline (vs. 46% six months ago) and nearly one-in-five (18%) feel the pandemic should feature into every scripted show set in the present day (vs. 11% previously). While six months ago, 43% quipped that they hear too much about COVID-19 and don’t want it incorporated into their TV shows, a lesser 33% echo this sentiment today.

Want to hear additional timely consumer insights on the near future of entertainment? Check out our webinar from last fall!

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Bess Devenow

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