Unlocking Consumer Insights with Behavioral Data Solutions

In today’s fast paced world, accurate recall of our past purchases or online activities can be a challenge. For both researchers and brands, having confidence in knowing that consumers actually do what they say they do – from what they bought, to where they shopped, to what websites they visited – is critical for then taking action on the insights gleaned. Enter Prodege’s Behavioral Data Solutions – a game-changer in targeting desired consumers based on verified behavior, Prodege makes it easy to conduct quantitative or qualitative research among niche audiences, analyze observed behaviors, gain insight into in-store experiences and brand feedback and more.

The Challenge of Consumer Recall

How many of us can remember the specific products we’ve bought in the past month or recall the intricate details of each shopping experience? The reality is, most people struggle with this level of detail as it doesn’t typically stay top-of-mind for long. This is where technology steps in, transforming paper and digital receipts, browsing data and store/brand experience surveys, into a comprehensive database. By leveraging this wealth of information, you avoid wasting valuable survey questions on screening, enabling you to focus on finding the insights that matter most.

What Prodege’s Data Solutions Offer

Prodege’s Data Solutions provide a robust framework for locating and engaging with specific audiences based on verified behavioral data – for both quantitative and qualitative research needs. Here’s how it works:

• Verified Purchases and Behavior: Respondents provide in-store receipts or share their online shopping activity and website visits. In exchange, they earn rewards and gain opportunities to participate in unique research studies.
• Engaged Respondents: Participants who share data are more engaged, providing higher-quality feedback while yielding higher response rates. This engagement translates into more detailed and actionable insights for brands and researchers.
• Versatile Research Opportunities: Whether you need quantitative or qualitative insights, these highly engaged respondents are available for a range of research needs. From online surveys to in-home usage tests (IHUTs), online focus groups and in-depth interviews (IDIs), the possibilities are vast.

Client Benefits: Transformative Insights

• Reach Target Audiences Quickly: Prodege enables you to find and connect with harder-to-reach audiences efficiently. Receipt data acts as a profiling tool to quickly and easily find the right target, effectively increasing the incidence rate and reducing CPIs.
• Combine Purchase and Attitudinal Data: Integrate detailed purchase information – such as dollars spent, cart size, and product specifics – with attitudinal data. These variables can be appended directly to survey responses, creating additional analysis variables to use when mining the data for insights.
• Enrich Research with Omni-Business Data: Access syndicated survey trackers that are available exclusively to respondents who share behavioral data. With surveys covering a variety of topics, including in-store experiences, brand ratings, technology adoption, and media activity, you can append rich contextual data to your research, creating a more nuanced view of your audience.

Survey topics covered include:

• Economic Attitudes: Consumer sentiment on the economic environment, job market and spending outlook
• Travel Attitudes: Current/future travel plans and preferences for today’s consumers
• Technology Attitudes: Understanding how consumers interact with and perceive technology
• Media Activity: Information on media consumption habits and the impact of advertising
• CPG Retailer Pulse: Real-time data on shopper experience and satisfaction at the store level
• CPG Category/Brand Snapshots: Assess the path to purchase and brand satisfaction across common CPG categories

The ability to accurately understand and predict consumer behavior is crucial. Prodege’s Behavioral Data Solutions offer a sophisticated approach to market research, helping turn fragmented consumer data into actionable insights. By leveraging verified purchase and behavioral data, businesses can gain a competitive edge, connect with highly engaged audiences, and derive more meaningful conclusions from their research. Embrace this innovative solution and take your market research to new heights!

Want to find out more about Prodege’s Behavioral Data? Contact us at connect@prodege.com.

Written by Dmitry Shlafrok, Director, Data Solutions and Susan Stacey, Sr. Director, Client Solutions at Prodege.