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It’s likely you know someone in your network who has posted a picture of their freshly baked sourdough or a screenshot from a video chat throughout the past few months, but will these activities persist post-pandemic?  We recently surveyed 1,000 of our consumers aged 18+ to obtain insights into which recently adopted habits & rituals will remain a part of regular routines once COVID-19 subsides. 

While the majority overall (83%) estimate making an activity they started during COVID-19 a lasting ritual beyond the pandemic, this sentiment is most prevalent among those under age 35 (91%).

The most commonly adopted rituals likely to continue across the board are daily walks and ordering takeout/delivery instead of dining in at restaurants (34-36% overall).

Also likely to stay the course for around four-in-ten in specific age groups are:

  • Baking treats and/or honing a new hobby or skill among those aged 18-24 (42%)
  • Sticking to a budget among the 25-44-year-old set (39%)

Looking to gain insights from a specific audience during this unprecedented time? Contact us to learn more about our global reach & suite of research solutions!

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Bess Devenow

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