The holiday season is in full swing, yet maybe something doesn’t feel quite right.
Anyone feeling that way? If your answer is yes, you are not alone. Our data shows a preponderance of mixed feelings with Christmas just over a week away. Survey data was collected the week ending December 12, 2021, by Lisa W. Miller & Associates and Prodege, LLC from a representative sample of 1017 adults 18 years and older.
Our story begins with a record 73 percent of consumers getting into the holiday cheer with their willingness to return to more normal activities. That’s a seven-point increase versus just three weeks ago. Over the past two months, joy was finally building as many Americans were stepping out and into restaurants, movie theaters, shopping centers, and jumping on planes for the first time since the pandemic started. It felt like the hustle and bustle of Who-ville was actually and finally happening.
Percentage had their first in-person visit since the pandemic started
- 27 percent shopped in-person
- 26 percent dined at a restaurant
- 15 percent went to the movies
- 9 percent went to church
- 9 percent took a domestic trip/vacation
- 7 percent went to a live concert
- 5 percent flew on a plane
And then came the news of Omicron.
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