Main image

Case Study

It’s High Time to Gain Access to CBD and Cannabis Consumers

Prodege’s here to help you ensure you’re effectively positioning, marketing, and selling your products.
Get insights

A leading national Cannabis brand was eager to make their mark on residents of a state where the category was
newly legalized.

How can we become the top brand in the state?

Here’s what we did
  • Used geo-targeted podcast ad placements to gauge top-of-funnel activity like favorability and intent among residents of this state
  • The ads raised favorability by 77% and purchase intent grew by 67%
  • This brand is now the #1 cannabis brand in the state

Our members are extensively profiled across hundreds of variables, allowing you to tap into your desired audience across a range of targeting criteria such as:


Cannabis consumption

frequency (for

recreational and/or

medicinal purposes)


Key reasons/benefits

derived from

consuming cannabis


Yearly spend

on cannabis


Who consuming

cannabis with


Types of CBD

products purchased


Key reasons/

benefits derived

from CBD products


Yearly spend on

CBD products

Want More Timely Insights on This Topic?

Form image