Looking to Earn the Loyalty of Tech-Savvy Restaurant Customers?
Our Secret Ingredients:
It’s no surprise that when COVID-19 hit, many had to rethink their restaurant dining habits and more restaurant food was enjoyed from the comfort of home, instead of a cozy booth. To maximize convenience, consumers began leaning more heavily on restaurant and third-party delivery apps to get their fix of their favorite dishes. What are the key benefits driving users to lean on these apps?
Convenience & Loyalty Benefits Are Clutch!
Users of official restaurant apps indicate these attributes hold most sway:
- Earning/receiving discounts & perks as a loyalty program member
- The convenience of ordering directly from a restaurant (not a third-party app)
- The convenience of placing an order without having to pick up the phone
- Food is ready sooner when ordering directly from the restaurant app