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Category Insights

Beer

Consumers know what they want when it comes to their favorite beverage. If you want your beer to attract shoppers, you need to use these strategies.
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    Plan Ahead

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    Beer purchases are highly planned with most consumers sticking to their favorite brands.
    Brands should interact with consumers before a grocery trip to get their name on the shopping list.
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    Older shoppers do more pantry stocking
    Men are more likely to know the package size they want
    More women check their shopping list and ask others what to buy
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    Get Friendly With Grocery Stores

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    Focus on grocery channel promotional efforts to build loyalty among primary shoppers.
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    Older shoppers more likely to shop Grocery
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    Invest in Eye-Catching Content

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    In-store signage and deals, especially on weekends, can help drive incremental purchases.
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    Younger shoppers are more likely to look for deals while shopping
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    Make Bulk Purchases Attractive

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    Beer is consumed frequently; reward consumers with deals on multiples to build brand loyalty.
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