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Category Insights

Ready-to-Eat Cold Cereal

Is there anything more colorful than shelves full of cereal boxes? You need to know how to stand out, attracting new consumers and keeping the old, if you’re going to get your cereal off the shelves and into carts and homes.
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    Plan Ahead

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    Ready-to-Eat Cold Cereal purchases are highly planned; brands should interact with
    consumers before the trip to get their name on the shopping list.
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    Older shoppers do more pantry stocking
    Older shoppers know what they want
    Older shoppers are more likely to check circulars/newspapers
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    Get Friendly With Grocery Stores

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    Focus on grocery channel promotional efforts to build loyalty among primary shoppers.
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    Younger shoppers are more likely to shop at Mass Merch
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    Invest in Eye-Catching Content

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    In-store signage and deals, especially on weekends, can help drive incremental purchases.
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    Younger shoppers are more likely to look for deals while shopping
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    Make Bulk Purchases Attractive

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    Ready-to-Eat Cold Cereal is consumed frequently; reward consumers with deals on multiples to build brand loyalty.
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