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Category Insights

Cookies

Ready to get your cookies listed as the best brand to satisfy any customer’s sweet tooth? We have the insights you need to get your cookies off shelves and into hearts.
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    Plan Ahead

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    Cookie purchases are highly planned with most consumers sticking to their favorite brands.
    Brands should interact with consumers before a grocery trip to get their name on the shopping list.
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    Older shoppers buy more by request
    Men are more likely to plan for pack size
    Women check lists and ask others
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    Get Friendly With Grocery Stores

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    Focus on grocery channel promotional efforts to build loyalty among primary shoppers.
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    Younger shoppers are more likely to shop at Mass Merch
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    Invest in Eye-Catching Content

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    In-store signage and deals, especially on weekends, can help drive incremental purchases.
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    Younger shoppers are more likely to look for deals while shopping
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    Make Bulk Purchases Attractive

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    Cookies are consumed frequently; reward consumers with deals on multiples to build brand loyalty.
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