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Category Insights

Crackers

From organic, to gluten free, to gourmet, consumers are looking for the best crackers to bring home. Boost your brand to the top of the list with these insights!
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    Plan Ahead

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    Cracker purchases are highly planned with most consumers sticking to their favorite brands.
    Brands should interact with consumers before a grocery trip to get their name on the shopping list.
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    Older shoppers do more pantry stocking
    Older shoppers know their preferred brand
    Younger shoppers are more likely to use store apps
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    Get Friendly With Grocery Stores

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    Focus on grocery channel promotional efforts to build loyalty among primary shoppers.
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    Younger shoppers are more likely to shop at Mass Merch
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    Invest in Eye-Catching Content

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    In-store signage and deals, especially on weekends, can help drive incremental purchases.
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    Younger shoppers are more likely to look for deals while shopping
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    Make Bulk Purchases Attractive

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    Crackers are consumed frequently; reward consumers with deals on multiples to build brand loyalty.
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