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Category Insights

Frozen Pizza

Sales are way up, and shelves are bursting with choices, know what to look for as you seek out consumers before their next trip to the local grocery store.
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    Plan Ahead

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    Frozen Pizza purchases are highly planned with most consumers sticking to their favorite brands.
    Brands should interact with consumers before a grocery trip to get their name on the shopping list.
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    Men are more likely to buy for themselves as a special treat
    Shoppers with a coupon are more apt to know the brand they'll buy
    Women are more likely ask other household members what to buy
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    Get Friendly With Grocery Stores

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    Focus on grocery channel promotional efforts to build loyalty among primary shoppers.
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    Younger shoppers are more likely to shop at Mass Merch
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    Invest in Eye-Catching Content

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    In-store signage and deals, especially on weekends, can help drive incremental purchases.
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    Younger shoppers are more likely to look for deals while shopping
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    Make Bulk Purchases Attractive

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    Frozen Pizza is consumed frequently; reward consumers with deals on multiples to build brand loyalty
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