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Category Insights

Lotion

Sales are up and the shelves are bursting with lotion brands. Consumers want smooth, healthy skin. Let them know that your brand delivers and grab their attention before they hit stores for the best sales.
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    Plan Ahead

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    Lotion purchases are highly planned with most consumers sticking to their favorite brands.
    Brands should interact with consumers before a grocery trip to get their name on the shopping list.
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    Older shoppers do more pantry stocking
    More older shoppers know what they want before their trip
    More younger shoppers look for deals
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    Get Friendly with Mass Merchandisers

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    Focus promotional efforts on Mass Merchandising channels to build loyalty among primary shoppers.
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    Younger shoppers are more likely to shop at Mass Merch
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    Invest in Eye-Catching Content

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    In-store signage and deals, especially on weekends, can help drive incremental purchases.
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    Younger shoppers are more likely to look for deals while shopping
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    Make Bulk Purchases Attractive

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    Lotion is consumed frequently; reward consumers with deals on multiples to build brand loyalty.
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