Category Insights
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Category Insights

Snack Bars

Consumers are looking for healthy, convenient snack bars, and grocery store shelves are bursting with choices. Make sure your brand makes it into carts and hearts with these Insights.
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Plan Ahead

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Snack bars purchases are highly planned with most consumers sticking to their favorite brands.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
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Older shoppers do more pantry stocking
Older shoppers more likely to know what they want
Older shoppers more likely to read the circular/newspaper
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Get Friendly With Grocery Stores

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Focus on grocery channel promotional efforts to build loyalty among primary shoppers.
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Younger shoppers are more likely to shop at Mass Merch
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Invest in Eye-Catching Content

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In-store signage and deals, especially on weekends, can help drive incremental purchases.
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Younger shoppers are more likely to look for deals while shopping
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Make Bulk Purchases Attractive

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Snack bars are consumed frequently; reward consumers with deals on multiples to build brand loyalty.
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Gears Gears