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Category Insights

Yogurt

Sales are way up, and shelves are bursting with choices. Consumers have their favorite brands and are usually devoted to one or two selling points, whether that’s the healthiest yogurt with the least amount of sugar, the most child-friendly option, something dairy-free, or something for the athlete and weight-lifter. Know these desires well and you’ll know how to attract consumers before their next trip to the local grocery store.
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    Plan Ahead

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    Yogurt purchases are highly planned; brands should interact
    with consumers before a grocery trip to get their name on the shopping list.
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    Older shoppers do more pantry stocking
    Everyday yogurt consumers more likely to know what brand, variety, & size they want
    Younger shoppers are more likely to shop at Mass Merch
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    Love Grocery Stores

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    Focus on the Grocery Channel for promotional efforts to build loyalty among primary shoppers.
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    Younger shoppers are more likely to shop at Mass Merch
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    Invest in Eye-Catching Content

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    In-store signage and deals, especially on weekends, can help drive incremental purchases.
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    Younger shoppers are more likely to look for deals while shopping
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    Make Bulk Purchases Attractive

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    Yogurt is consumed frequently; reward consumers with deals on multiples to build brand loyalty.
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