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TMRE
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TMRE
Overview
A knowledge exchange and forum for learning dedicated to advancing the business value of insights and consumer research and its profound impact on the future health of a business.
Recent Blog Posts
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Maximizing Impact with TURF Analysis
Understanding your customers and making data-driven decisions are key to achieving success in t [...]
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Conjoint Analysis
Clarify Consumer Decision Paths. Refine Choices with Precision. Organizations often face t [...]
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MaxDiff Scaling: Uncovering Consumer Preferences and Empowering Data-Driven Decisions
Reveal True Consumer Preferences. Measure Relative Importance. Having respondents rate the impor [...]