Why did she buy that Chardonnay? How need states inform the omnichannel path to purchase

Why did she buy that Chardonnay? How need states inform the omnichannel path to purchase

Learn how Vista Grande’s innovative, omnichannel shopping simulation and analytic framework Category Choice Architecture helped Treasury Wine Estates elevate its sales and marketing strategies. This approach has been successfully employed in dozens of recent foundational research studies with leading companies. Through Vista Grande’s unique methodology combined with Prodege’s powerful custom programming, proprietary consumer sample assets and online reporting capabilities, we will guide you through a consumer purchase journey.

Nov. 3

10:00 am - 10:30 am

Quirk's NY, Room 3