Every Result You Need To Know From Black Friday, Cyber Monday And The Holiday 2018 Season So Far
News - November 28th, 2018
Last week, I aggregated an enormous number of predictions about Black Friday, Cyber Monday, and some that included perspectives on the holiday season in general. Black Friday and Cyber Monday are over, though “Cyber Week Deals” are not. Overall, the results have been positive. Certainly from my own shopping experiences, people were out in force on Friday both online and in stores. Did the results match up to the hype? Let’s take a look.
Overall Results: Black Friday and Cyber Monday
- Over 165 million people shopped over the weekend, slightly over the number predicted. RetailMeNot predicted that 78% of shoppers planned to shop over the weekend, and Swagbucks predicted 85%, significantly higher than NRF’s 67% of actual shoppers.
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