Online reward network Swagbucks has just agreed to acquire SodaHead an online polling widget company for an undisclosed amount. The deal is part of Swagbucks’ ever expanding effort to offer rewards for any sort of consumer behavior online. Though the company already had a survey feature, SodaHead’s polling distribution within publishers like ABC News, ESPN, Good Morning America, and FOX News will give Swagbucks a leg up, not to mention SodaHead’s tech.
“We feel like there is a lot of synergy,” said Josef Gorowitz, founder and President of Prodege, Swagbucks’ parent company. “The big focus is to take the polling software and allow other publishers to tap into it. Maybe taking our rewards and expanding that to polling solutions across the web.”