Five coupon changes you need to know

Five coupon changes you need to know

JCPenney is famous in one of the worst possible ways when it comes to coupons. Back in 2011, they stopped issuing coupons in favor of an “everyday low pricing” model and sales didn’t just plummet, they crashed and burned. Regardless of the evidence that changing or removing coupons, and opting for other “sales strategies” isn’t always the best idea, it appears history is doomed to repeat itself. And not just at JCPenney, other stores and businesses are making changes too, and whether or not they are on-track for what consumers are looking for in the current economy remains to be seen.

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