How Can I Craft A Survey That Respondents Will Want to Complete?
News - October 31st, 2019
To obtain answers to your research questions, you need full participation from the demos you are targeting. This speaks to the importance of designing research that will keep your sample engaged and motivated to finish your survey.
Here are some tips and considerations to help maximize survey engagement and completion:
Keep your survey focused and “to the point”.
The majority of the 1,049 Americans we recently surveyed would not be willing to spend more than 9 minutes on any of the types of research surveys provided in a list. The survey they’d be willing to spend the most time on? Testing out an app or game on their phone and providing feedback.
Particularly, take care to keep customer satisfaction surveys brief. Our research found that 42% would only be willing to spend 4 minutes maximum on this type of survey.
Read the full article here.