In an age of digital distraction, how can we capture consumer attention and authentically communicate? How can brands talk to consumers that have moved beyond traditional ad reach? How does sponsored content fare in gaining consumer trust and moving the needle relative to traditional advertising?
In partnership with Invoke, Prodege is powering the engaged consumers for an interactive webinar on Tuesday, June 18 at 11am PST (2pm EST). Real-time insights will be obtained from 100 consumers who will be answering of-the-moment questions:
- Which performs better with consumers across a variety of metrics (impact on intent, appeal, believability/trust) – sponsored content or traditional advertising?
- Are there any key differences across demographics?
- What types of sponsored content work best? Reviews? How-tos? Storytelling videos? Influencer videos?
- How can brands optimize their own sponsored content?
Sign up now for this engaging and interactive webinar on Tuesday June 18 from 11am-12pm PST!
Bess Devenow
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