Insights / Always-On-Research-Expertise
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Always-On Research Expertise

Research Expertise and Consultancy
24/7 Support - Real Humans,
No Bots!
Our team of knowledgeable research & insights 
professionals are here to support you, when and 
where you need it, regardless of your service level.
We have extensive experience with the leading agencies and manufacturers.
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Offering a Wide Range of Research Solutions

Including AI-Powered Research

Quantitative
Qualitative
Hybrid
AI-Powered Research

Quantitative

Structured Data Collection

  • Tracking Studies
  • Consumer Segmentation
  • Concept & Claims Ideation to Evaluation
  • Brand Positioning
  • Shelf Tests
  • Store Exit Surveys
  • Attitude & Usage
  • Advertising Effectiveness

Qualitative

Online Unstructured Data Solution

  • Conversational AI
  • Online Focus Groups
  • In-home Use Tests
  • Online Bulletin Boards
  • Self-Ethnography
  • Mobile Mission Surveys
  • In-Depth Interviews

Hybrid

Combination of Structured and Unstructured

  • AI-probed open ends for increased engagement 
and data depth from quant surveys
  • Data collection by voice & video for participant ease and richer data

AI-Powered Research

Data Creation and Connection

  • Using AI to automate processes
  • Data collection participant prompts
  • Automated survey writing
  • Detect fraudulent AI generated survey responses

Data Analysis

  • Machine learning and natural language processing for unstructured data (text, audio, video)

Data Storytelling

  • Extraction of key findings and insights
  • Summarization of large data sets
  • Generative AI to “query” results

Offering a Wide Range of Research Solutions

Including AI-Powered Research

Quantitative

Quantitative

Structured Data Collection

  • Tracking Studies
  • Consumer Segmentation
  • Concept & Claims Ideation to Evaluation
  • Brand Positioning
  • Shelf Tests
  • Store Exit Surveys
  • Attitude & Usage
  • Advertising Effectiveness

Qualitative

Qualitative

Online Unstructured Data Solution

  • Conversational AI
  • Online Focus Groups
  • In-home Use Tests
  • Online Bulletin Boards
  • Self-Ethnography
  • Mobile Mission Surveys
  • In-Depth Interviews

Hybrid

Hybrid

Combination of Structured and Unstructured

  • AI-probed open ends for increased engagement 
and data depth from quant surveys
  • Data collection by voice & video for participant ease and richer data

AI-Powered Research

AI-Powered Research

Data Creation and Connection

  • Using AI to automate processes
  • Data collection participant prompts
  • Automated survey writing
  • Detect fraudulent AI generated survey responses

Data Analysis

  • Machine learning and natural language processing for unstructured data (text, audio, video)

Data Storytelling

  • Extraction of key findings and insights
  • Summarization of large data sets
  • Generative AI to “query” results
And a Wide Range of Deliverable Options 
to Meet Your Project Needs
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Dashboards
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SmartSlides
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Research Highlights
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Insights Report

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