Prodege, LLC – parent company of multiple online rewards, market research and media brands including its flagship consumer site, Swagbucks – announced today that it has acquired leading shopping rewards site MyPoints.com (“MyPoints”), adding to its growing portfolio of digital loyalty and reward businesses. MyPoints was previously a subsidiary of United Online, Inc. (NASDAQ: UNTD).
Headquartered in San Francisco, MyPoints will continue to operate independently under its own brand. The acquisition means that advertisers, retailers and market research firms can now work with both MyPoints and Swagbucks in order to achieve greater scale and marketing power. M yPoints members will experience no changes other than expanded opportunities to earn reward points in the coming months.
“Given the dramatic growth in our own digital coupon and cashback shopping business over the past few years, we were able to recognize the unique opportunity to join forces with a wellrespected company like MyPoints to further accelerate our growth and create an enterprise business profile that is well diversified across shopping and ecommerce, market research and audience development,” said Chuck Davis, CEO of Prodege, LLC. “We’re excited to have brought a great company like MyPoints into the Prodege family.”
With the acquisition, Prodege will benefit from M yPoints’ popular pointsbased shopping business, whose loyal membership brings additional value and marketing opportunities to major online retailers and national advertisers and will facilitate over $500 million in retail sales on a combined basis. The MyPoints audience will also expand the scale and value of Prodege’s leading market research panel business, ProdegeMR.
“We’re thrilled to join the Prodege family. Our partnership with Swagbucks and other online merchants and advertising partners.”