In the US, online consumer research and rewards platform Prodege has acquired college education-savings rewards business Upromise for an undisclosed sum, and will use it to expand its own proprietary market research panels.
Upromise, which was previously owned by consumer banking corporation Sallie Mae, provides opportunities for consumers to earn cash-back rewards in exchange for spending, shopping, dining out and other activities, and then automatically deposit those rewards as contributions to any linked 529 Plan college saving account. Following the acquisition, online retailers, brands and advertisers working with Prodege will be able to access the Upromise audience of more than 500,000 active rewards members.
Prodege’s suite of mobile solutions offers clients access to consumers through their mobile devices, providing in-the-moment research capabilities to gain insight into in-store purchasing decisions, analyze repeat visitors or overall foot traffic, and trigger surveys. In addition, Prodege’s receipt scanning solution and browser metering capabilities provide an understanding of panel members’ online and off-line purchasing history.
Prodege CEO & Chairman Chuck Davis (pictured) comments: ‘In addition to welcoming another brand to our family of rewards platforms, we are excited to offer further earning and saving opportunities for our Upromise members who are proactively contributing to college education savings plans. Our partners will also benefit greatly from access to another consumer audience with the exceptional quality and service that they are accustomed to from Prodege’.
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