Rakuten In Store Network, a leading performance advertising platform for driving in-store sales and traffic with card-linked rewards programs, has broadened its distribution of card-linked offers in the U.S. through a new partnership with consumer engagement platformProdege, LLC, the parent company of Swagbucks and other leading consumer engagement brands. The partnership will allow Prodege members to earn cash back and gift cards when shopping in-store at their favorite retailers.

"Offering in-store rewards to our Swagbucks, MyPoints, ShopAtHome and InboxDollars members is a natural extension of our online rewards business," said Chuck Davis, CEO and Chairman, Prodege. "We pride ourselves on creating rewarding moments for consumers, so Rakuten's impressive card-linked offer network platform was the best choice for helping us drive in-store traffic while providing our members with more opportunities to be rewarded just for shopping."

The strategic partnership with Prodege expands Rakuten In Store Network's distribution channel, strengthening its position as the premier card-linked offer network of 30,000 store locations throughout the U.S.

"Our scale appeals to national retailers that want to use card-linked offers to drive in-store sales through digital channels," said Erin Warren, General Manager of Rakuten In Store Network at Rakuten. "Opening this distribution channel makes it simpler for merchants to reach shoppers who are keen to be rewarded for their everyday, real-life purchases. Beyond their favorite retail stores, there is enormous potential for shoppers to earn Cash Back and other rewards on purchases like restaurants, groceries, and much more to come. The possibilities are endless."

Prodege's family of consumer loyalty websites rewards members with free gift cards and cash for everyday things they do online. By engaging with its global audience of 100 million members, Prodege helps merchants meet their marketing goals and foster brand loyalty with new and repeat customers.

Reaching millions of consumers, Rakuten In Store Network's premium digital channels help merchants grow in-store sales, traffic and customer loyalty, while participating publishers can boost engagement with card-linked offers at more than 30,000 merchant locations. Rakuten In Store Network is part of leading Cash Back rewards company Rakuten, and its premier platform also powers Rakuten's extensive catalog of card-linked offers.

Read the press release here.


Jess Batty

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