resources / Case study

Background:

A global web and mobile game developer and publisher with a strong footprint in the social casino genre, particularly slot titles. With a focus on North America and international markets, Playlinks leverages performance marketing expertise and data-driven strategies to drive sustained growth.

Background & Challenges:

One of Playlinks’ flagship titles, Rock N’ Cash Casino (RNC), had established a loyal user base across the U.S. and Tier 1 European markets. As the title matured, however, scaling global new user acquisition— especially on iOS— became a top priority.

With its high monthly active user base across North America and Europe and more than 80% of traffic sourced from in-house, verified inventory, Prodege was selected as the ideal partner to address Playlinks’ growth challenges.

Solution:

To meet Playlinks’ user acquisition and revenue goals, Prodege implemented a multi-phased, data-driven strategy:

Data-Driven Event Design

Designed a stable event flow grounded in RNC’s historical performance. Started with conservative test volumes and scaled campaigns based on validated results.

Global Expansion Strategy

Initially launched campaigns in North America and Tier 1 European markets. Expanded to additional global markets once consistent performance was confirmed.

Performance-Focused Optimization

Continuously optimized campaigns to deliver across multiple KPIs: install volume, conversion rate, and ROAS.

Results & Business Impact:

The Playlinks–Prodege partnership exceeded expectations, delivering not just new installs but higher-quality users who drove long-term revenue growth.

 

Installs: +15% Increase

 

ROAS: 127% Achieved

 

User Quality: +41% PUR / +54% ARPPU compared to other channels

 

Users acquired through Prodege consistently outspent and outplayed those from other acquisition sources, creating a powerful driver of sustainable growth.

Client Feedback:

"The collaboration with Prodege has been a tremendous help in expanding global new user acquisition and driving revenue growth. Prodege’s strong in-house publisher network and high-quality CPE users delivered results beyond expectations. As a result, we have expanded our partnership beyond RNC to include additional Playlinks titles, achieving strong outcomes across the board." - Seokyung / Growth Marketing Manager

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