Background:
A big 5 consulting firm wanted to capture in-the-moment, shopper satisfaction feedback for a major retailer.
Approach
Prodege geofenced over 300 stores across the U.S. triggering a push notification to complete a short feedback survey immediately following the member’s shopping experience.
Results
- Over 5,000 geographically balanced responses
- Valuable “in the moment” insights not possible from traditional research methods
- Expanding program to 50+ retailers across mass merchandisers, department stores, restaurants, banks & hotel chains
Recent Case Studies
Understanding How and Where to Win with a SegmentationA beverage company wanted to set a foundational knowled [...]
McDougall & Prodege Partnership in Vision Correction and Contact Lens ResearchThis collaboration includes ongoing projects with the C [...]
Optimizing the Point of Purchase for PackagingA Prepared Meat Client had declining sales and wanted t [...]