Background:
This collaboration includes ongoing projects with the Contact Lens Institute (CLI) and CooperVision. The primary objective is to leverage insights gained to educate both doctors and patients, while also capturing media attention to disseminate these findings widely.
Research and Insights Development:
The Prodege Insights team collaborates closely with McDougall to design surveys that yield actionable and reportable outcomes. This collaboration ensures that data collected is reliable and meaningful for stakeholder analysis. Prodege’s data visualization and analysis team then summarizes key findings, simplifying data interpretation for stakeholders, before handing off to McDougall to develop comprehensive, visually-rich industry reports.
CLI Initiatives (2022-2024):
Program Highlights2022 See Tomorrow Program:
Transitioned to Prodege for data needs, achieving recognition with a Public Relations Society of America Silver Anvil Award of Excellence. Through a custom consumer research series, the group was instrumental in helping the eye care community identify opportunities to reinvigorate their practices and patient trust as the pandemic subsided.
2022 See Tomorrow Program:
Continued success with PRSA Silver and Bronze Anvil awards, showcasing comprehensive insights on dual wear and culture in contact lenses. Through a combination of in-depth reports, industry partnerships, and trade media collaboration, the program increased market volumes, boosted eye care professionals’ confidence, and created momentum for practice and patient success.
2022 See Tomorrow Program:
Ongoing work with reports focusing on vision beyond the norm and addressing dropout trends.
CooperVision Initiatives:
Energys/Digital Screen Time (2024):
Research highlights the impact of screen time and digital eye strain, with industry reports providing detailed insights.
Conclusion:
The partnership between McDougall and Prodege exemplifies the power of proprietary research in PR. By aligning resources and expertise, they not only advance scientific understanding but also effectively communicate these advancements to a broader audience, reinforcing their position as leaders in the field.
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