Background:
A Prepared Meat Client had declining sales and wanted to investigate consumer understanding of its brand and packaging.
Approach
We spoke to a selection of category consumers qualitative to better understand the benefits, trade-offs, usage and shopping; insight led to new pack opportunities. This was used in a quantitative evaluation to highlight the improvement in consumer desire, comprehension and brand health.
Results
- Sales increase of 15%
- Brand Health improvement across key perceptions
- Highest Satisfaction results from in-market tracking
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