Background:
A toothbrush manufacturer wanted to understand in-store shopper behavior and decision-making at key retailers.
Approach
Leveraging Prodege’s behavioral data, shoppers who were known to previously have shopped at select retailers were invited to participate in a survey while in-store. Within the survey, they were asked to:
- Take & Share Photos of the toothbrush aisle and the toothbrush they would buy
- Record & Share a Video to explain their choices
Results/Applications
- Spot competitive innovation early
- Improve shelf presence
- Learn about long-held brand perceptions
- Understand how shelving & assortment influence brand choice
- Identify opportunities to increase facings
- Monitor discounts and displays by store
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