Background:
A beverage company wanted to set a foundational knowledge base across the business to speak a common language, and to highlight category opportunities for share gain and innovation spaces.
Approach
We spoke to 3,000 category consumers in a quantitative study to understand their beverage choices across the Who, What, When, Where, Why and Why Not.
Results
- A Full Understanding of the Typologies and Personas of Category and Brand Users
- Strengths and Opportunities for the Client’s Brands
- Marketing Communications in Style, Language and Benefits to portray
- Blue and White Space Mapping
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